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Newell Public Relations 智匯公關公司

Years of Experience

25

Completed Projects on 2Easy

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Profile
  • Organization / Company
  • District: Hong Kong Island
  • City: Hong Kong
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Services
  • Branding Services
  • Public relation
  • Media Relations & Media Planning
  • Business Copywriting
  • Press Release Writing
Additional Information
  • Founded at Year 1993
  • Language:English,Mandarin,Cantonese
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BUSINESS OVERVIEW
Established in 1993, Newell Public Relations is one of China's leading independent public relations firms with offices in offices in Hong Kong, Beijing, Shanghai and Guangzhou. We provide a full complement of public relations services across the PRC and throughout Asia Pacific via a network of like-minded affiliate agencies.
Newell's award-winning campaigns deliver results. Twice nominated for PR Week's Consultancy of the Year, Newell PR has won three PR Week awards. We were the first agency in the region to win Technology Campaign of the Year - a year later scooping the same award for a second time.

While our roots are in technology, we have grown rapidly to embrace a wide range of corporate and consumer clients.

Newell is a founding member of the Council of Public Relations Firms of Hong Kong (cPRf), an industry body that seeks to raise standards of public relations practice in Hong Kong -- and more broadly into China.

Newell is also a partner in IPREX, the $200 million network of communication agencies, with 1,500 staff and 100 offices worldwide.

Recently, Newell established a professional partnership with Conventus Law who work with the best legal minds to assist businesses investing in Asia.

智匯公關公司於一九九三年在香港成立,迄今已發展成中國主要的科技及企業公關公司,並成為區內最具規模的獨立公關顧問機構之一。除香港之外,智匯公關亦分別在北京、上海設立辦事處,務求為客戶提供全方位的公關服務。
智匯公關的公關策略成績有目共睹,曾兩度獲提名競逐PR Week的『年度最佳公關公司』大獎,更是區內首家公關公司連續兩年榮膺『年度最佳科技推廣活動』大獎。智匯公關於二零零四年憑藉為新一代電子馬達生產商Nanomuscle提供推廣宣傳活動,再度奪得最佳科技推廣活動的獎項。

我們紮根於科技方面的公關服務,現有客戶包括 Adobe、Juniper Networks、甲骨文、寶利通、Symantec 及 Veritas;但與此同時,我們亦已替不少B-2-B客戶提供公關服務,這些客戶來自各行各業,包括消費、保險以至教育等機構。

我們當中的客戶,很多曾獲得財富雜誌列入頭五百個最佳跨國企業的殊榮;其中企業及消費品方面的客戶包括Discovery Channels、香港科技園公司、香港貿易發展局、Lutron、Mattel、Merck和Universitas 21 Global。此外,我們亦曾先後為Bose、商業軟件聯盟、英國文化協會、Intel、Maersk、摩托羅拉、Qualcomm、Sega、Sony、勵展博覽集團、Thompson Learning 及雅虎等客戶提供公關服務。

智匯公關作為其客戶策略性商業夥伴,突破了業界常規,獲得不少客戶多年來長期的支持,我們為此感到驕傲。我們憑著過去傑出的表現,定能協助我們的客戶在芸芸競爭者中脫穎而出,成功打入中國以及亞太地區市場。
SERVICES DETAILS

Overview/簡介

We strive to continuously develop opportunities irrespective of geography or where our clients are based, whether in Singapore, China, Australia, Korea, the United States or elsewhere. By working through our network of affiliate agencies in Australia, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam, we have developed solid relationships built on mutual respect and trust. Through this experience, Newell can provide clients with cost-effective regional and APAC support for their PR needs, whether it be a one off project or a Hong Kong based regional account. Add this to our network affiliations and close working relationships with agencies around the world, Newell can service any global client engagement.

無論客戶是在新加坡、中國、澳洲、韓國、美國或其他地方,我們均竭誠致力為客戶開拓機會。我們與遍及澳洲、印度、印尼、日本、韓國、馬來西亞、紐西蘭、新加坡、台灣、泰國和越南的聯營機構已建立互信互任的鞏固合作關係,可以為客戶提供亞太及以至全球性的公關服務,不論遠近或項目的規模大小,定能滿足客戶的公關需要。

品牌定位
我們非常清楚,任何宣傳計劃的首要目的,就是要爭取市場份額和營銷。

智匯公關對於建立品牌方面有強大的理念,這就是為什麼不少頂尖跨國公司選用我們的公關服務以開拓地區市場的主要原因。

我們深信貫徹如一的訊息和形象是成功建立品牌的關鍵。

我們清楚知道成本控制對於執行長期的品牌推廣計劃非常重要。我們相信品牌不可一朝一夕就建立得來,而花費巨額金錢亦不一定能保証成功。

Brand Positioning/編寫服務

We are very aware that the primary objective of any communications campaign is to build market share and sales.

Newell PR has a strong philosophy when it comes to brand development – the reason why so many top multinational firms have chosen us to represent them when starting out or expanding in the region.

We believe the key to successful brand building is consistency. Consistency of the message and consistency of visibility.

We are conscious of the fact that cost control is very important when undertaking a long-term branding programme and we believe that branding cannot be achieved overnight and that a large budget does not guarantee success.

我們在香港和國內擁有超過四十位精通英文和中文的雙語人才,他們與傳媒有良好的關係,而且極具創意,可以為不同客戶提供新聞稿、書刊、直銷以及其它宣傳品的編寫服務。

我們的中國同事,更精通三語不但能理解英語,更可以用粵語和普通話溝通無間。

我們提供全面的中文編寫及翻譯服務,並透過其它地區的聯營機構,提供其它語言的翻譯服務。

Editorial Services/危機管理

We offer a team of more than 40 bilingual executives experienced in managing English and Chinese language services in Hong Kong and China . Team members combine powerful writing skills, established media relations and first-class creativity to provide a range of client services from press release drafting to brochure preparation, direct mail production and other marketing support.

Our Chinese media team is truly tri-lingual with the ability to comprehend messages in English and communicate them effectively to Cantonese and Mandarin-speaking audiences.

Chinese editorial and translation services are offered in-house while other Asian languages can be provided through regional affiliates.
成功協助客戶管理突然危機,是專業公關的分水嶺。

迅速的反應,預防危機的規劃,清晰的溝通,和一個良好的演習策略是有效危機管理的重要標記。

智匯曾為大型跨國公司,政府機構和一些小型的香港公司提供危機管理服務,審慎的策劃和部署有效地提升客戶的信心和能力。

當有危機發生時,就讓我們幫助你把訊息有效地傳達給傳媒和公眾吧。


Crisis Management/危機管理

In public relations, a sudden crisis can quickly separate the rookie from the seasoned veteran.


Rapid responses, preventative planning, clear and concise communications and a well-rehearsed strategy are hallmarks of an effective crisis management platform.

Newell has handled crises for giant multinationals, government agencies and small Hong Kong businesses with a thoughtful and prepared approach that inspires confidence and capability.

Let us help you develop the proper methodology for communicating your side of the story to the media and public during the most crucial crisis situations.

成功協助客戶管理突然危機,是專業公關的分水嶺。

迅速的反應,預防危機的規劃,清晰的溝通,和一個良好的演習策略是有效危機管理的重要標記。

智匯曾為大型跨國公司,政府機構和一些小型的香港公司提供危機管理服務,審慎的策劃和部署有效地提升客戶的信心和能力。

當有危機發生時,就讓我們幫助你把訊息有效地傳達給傳媒和公眾吧。

Media Training / 傳媒技巧訓練 

Over the past 19 years Newell has conducted numerous media training engagements in English or Chinese. Training is conducted in-house or with the help of professional media trainers across any of the key gateway cities. Topics include introduction to the media in Asia, how the media works, managing media interviews, devising key messages, flagging, hooking and counting, bridging techniques and sound bites.

Training can take the form of simulated one-on-one media interviews and TV interviews with video recording and playback, media situations, TV studio exercises and crisis communications planning.

對於公關來說,取得第三者的認許是有效可信而且便宜的溝通途徑。我們了解傳媒工作,非常熟識記者的需要。

我們提供的傳媒技巧訓練,可以加強公司發言人與傳媒應對時的技巧和信心,了解亞洲傳媒的獨特需要,有效和有策略地傳遞信息。

訓練課程由經驗導師和在職記者主持,除了教授之外,或包括練習錄像帶,以及不同狀況的問答演練。

Financial and Investor Relations/財經公關及投資者關係

Newell PR is experienced with handling PR for a variety of financial related including IPOs, VC funding and stock listings. In particular, we managed the entire media activities around Cisco's HK listing, working closely with the HK Stock Exchange. We launched a new Venture Capital firm AsiaTech for which we won Best Technology Campaign from PR Week.
We have also launched dozens of start-ups like NanoMuscle, where our brief was to attract potential new investors through a very aggressive campaign designed to get maximum visibility.

Chubb Insurance was a retained client; it was the first time the company had used an external PR firm in Greater China. We launched a number of new insurance products aimed at the top wealthiest 5% in Hong Kong.

In China, we handled the IPO for Easy Founder, part of the Founder Group, and one of the largest IT companies in China.

智匯公關亦提供全面的財經公關服務,包括首次公開招股,創業基金集資以及股票上市等等。我們曾為Cisco在香港上市時統籌所有傳媒有關的活動,與香港股票交易所緊密地工作。此外,我們亦為創業基金啟峰資金管理有限公司提供宣傳及推廣服務,並獲嘉許,取得PR Week的最佳科技類別公關大獎。

我們曾為不少新成立的公司如Nanomuscle提供推廣服務,目的是要透過積極的推廣活動加強公司的曝光率以吸引更多投資者。

Chubb Insurance曾是我們的長期客戶,而Chubb亦是第一次在大中華區聘用公關公司的服務,向香港百分之五最富裕的香港人推介一系列新的保險產品。

在中國,我們亦曾為中國最大規模的科技公司之一Founder Group屬下的Easy Founder提供首次公開認股的宣傳推廣工作。

Event Management/大型活動統籌

Newell PR has offered event management services almost since its inception. Since then we have built a team of professionals whose event management and logistics coordination experience covers all manner and size of event.

Team members combine first-class creativity, powerful writing skills, established media and vendor relations to provide a range of event management services from invitations, press release drafting and programme development to sponsorships, venue selection, on-site coordination and other essential support.

Whether your event is a small gathering of industry analysts and press or a large-scale conference for 300, Newell has the depth of experience, contacts and skills in place to make it your event a success.

智匯公關由公司成立開始已提供各類型的活動統籌服務,我們擁有專業的人才,富有各類型活動的統籌經驗,服務範圍包括邀請,撰寫新聞稿和宣傳刊物,以致贊助活動,場地安排和現場人力支援等等一應俱全。

無論是業界分析員的聚會,新聞發佈會或三百人的大型會議,我們有經驗豐富的同事為你統籌一切事項,確保活動成功舉行。
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