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  • Organization / Company
  • District: Hong Kong Island
  • City: Hong Kong
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  • Marketing Research
  • Branding Services
  • Marketing
  • marketing cycle
  • qualitative research
  • quantitative research
  • cultural insight
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  • Founded at Year 2010
  • Language:English,Mandarin,Cantonese
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Based in China and Hong Kong, NuanceTree is founded by a group of passionate researchers who are dedicated to deliver clear insights that read into the nuances of consumers' expressions. We aim to make research findings work harder for your organization. We have expertise on qualitative research, quantitative research, cultural insight and workshop in the Asia Pacific Region.


We are a group of highly experienced research consultants, with diversity of expertise in gathering consumer insights that inspire brands.


Consumers express themselves in different ways. From their choice of words, to the clothes they wear, to the status updates on social media.

Exploring forms of cultural expressions uncovers opportunities for product innovation as well as creating contextually relevant communications to engage consumers.

We have extensive experiences in leading projects across various stages of the marketing cycle

Brand & Product Evaluation
Identifying future opportunities for further marketing development
e.g. Customer Satisfaction, Post Launch Evaluation

Market & Target Exploration
Identifying gaps and opportunities in the market and in consumer behaviours
e.g. Cultural Trends Analysis, Usage & Attitudinal Studies, Market Segmentation

Ideation & Innovations
Inspiring new product innovations, or rejuvenating brand positioning
e.g. Co-creation Workshops, Product & Packaging Concept Generations

Strategic Brand Development
Collaborating with you to build a new brand or enhance current brand positioning
e.g. Brand Portfolio Management, Brand Equity Studies, Brand & Ad Monitor

Creative & Communications Development
Developing communication strategy to sustain healthy growth of the brand
e.g. Advertising Pre- and Post-Evaluation, Concept Development and Recycling

Sales & Distribution
Strengthening channel strategy by studying consumers' purchase behaviour at point of sales
e.g. Mystery Shopper, Accompanied Shopping, Price Positioning & Promotion Research

Experts in both qualitative and quantitative methods, we have proven track record in the following areas:

Cultural Exploration
Decoding social trends, cultural expressions to get behind their ture meaning.

Consumer Immersions
Immerse into consumers' lives and observe their every move.

Focus Groups / In-depth Interviews
Classic qualitative approach, but we often rejuvenate it in new ways to suit your brief.

Online Platforms
An engaging and dynamic platform for capturing consumer responses, with access to specialist groups and high-net-worth populations. Opportunity to use it in both qualitative and quantitative methods.

Face-to-face Surveys
Often adapting new technology for data collection. Always deploying the right form of face-to-face interviews considering market situation and research design.

Phone Interviews / CATI
Capability of reaching out to consumers in Hong Kong as well as key cities in Mainland China and other Asian Pacific countries.

Informed but not limited by these tools, we fine-tune, innovate our solutions to best meet your marketing needs.