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Ella Cheong (Hong Kong & Beijing)

Years of Experience

2

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Profile
  • Organization / Company
  • District: Hong Kong Island
  • City: Hong Kong
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Services
  • Intellectual Property (知識產權)
Skills
  • IPR sale and actuisition
  • IPR exploitation
  • IPR disputae resolution
  • science and technology
Additional Information
  • Founded at Year 2016
  • Language:English,Mandarin,Cantonese
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BUSINESS OVERVIEW

Our firm Ella Cheong (Hong Kong & Beijing) was established by Ella Cheong (one of the pioneers in the field of intellectual property in Asia) specializing in identifying, registering, licensing and enforcing trade mark, design and patents rights as well as copyrights in Greater China (i.e. China, Hong Kong and Macau). We have a staff of around 45 but are growing rapidly in response to clients' needs in the region. Our team comprises trade mark lawyers, patent attorneys and technical experts with impeccable academic credentials and many years of experience representing international, regional and local corporations as well as governmental agencies in intellectual property matters. 

 

Having built a stellar reputation in the international IP community. Ella Cheong established a firm in Singapore (by personal invitation from the Singapore Government) now known as "Ella Cheong LLC (Singapore / Malaysia)" (www.ellacheong.asia) where we handle in all SE Asian countries every aspect of IP, including prosecution of TMs and designs (other than patent prosecution for the time being), with expanded services for enforcement and commercialization. 

 

We pride ourselves on providing prompt and commercially-sensible intellectual property solutions. Our mix of Eastern culture and language capability, together with familiarity with Western business objectives and practices, places us in a unique position to advise on and manage intellectual property assets and rights in Asia, particularly China these days, due to the fact that this is a country of utmost concern to IP owners around the world in light of its manufacturing capabilities and being potentially the biggest consumer in the world. Further, our familiarity with clients' needs in multiple jurisdictions within Asia allow a consistent and efficient approach which results in high quality work at reasonable costs.

SERVICES DETAILS
As an intellectual property boutique, ECHK provides full range of IPR services for China, Hong Kong and Macau, from the initial identification, prosecution and registration of IP, through to its exploitation and enforcement. Whether you are a locally-based entrepreneur with interests in the US, European or Chinese market, or a MNC active across Asia, our dynamic team of professionals qualified in China, HK, the USA and European countries can help.

Having built a stellar reputation in the international IP community. Ella Cheong established a firm in Singapore (by personal invitation from the Singapore Government) now known as "Ella Cheong LLC (Singapore / Malaysia)" (www.ellacheong.asia) where we handle in all SE Asian countries every aspect of IP, including prosecution of TMs and designs (other than patent prosecution for the time being), with expanded services for enforcement and commercialization.

We look after all the intellectual property matters particularly in the following sectors:

Patents
  • Biotechnology
  • Computer systems & software
  • Digital signal processing
  • Electronic engineering
  • Industrial chemisty
  • Mechanical engineering
  • Medical devices & pharmaceuticals
  • Telecommunications
  • Traditional Chinese medicines
Trademarks & trade names

Copyrights

Designs
STRENGTHS
Besides than the intellectual property focus on the science and technology sectors, we also focus on Intellectual Property Strategies which many firms do not do.

IPR Strategies
  • IPRs sale and acquisition (assignment, valuation, technology transfer)
  • IPRs exploitation (development, licensing and franchising)
  • IPRs dispute resolution (enforcement)
Portfolio & Certificate
Portfolio Description
2014 Awards
  • 2014 Asia IP Patent Survey

    Ella Cheong (Hong Kong & Beijing) is ranked Tier 1 for Patent Prosecution work in Hong Kong.

  • Recommended IP firm in the Legal 500 Asia Pacific

    … Ella Cheong (Hong Kong & Beijing) fields a good legal team that stands out for its good quality and

    responsiveness. Name partner Ella Cheong is particularly qualified, having an extensive track record of

    protecting and enforcing all types of IP rights across the Asia Pacific region, including advising on patent

    procurement and prosecution strategies, as well as contentious and non-contentious trade mark matters …

  • IPR Service Provider of the Year - China

    Ella Cheong (Hong Kong & Beijing) is the winner of the 2014 Intellectual Property Awards published by Acquisition

    International Magazine.


  • Trademark Firm of the Year - China & Hong Kong

    Ella Cheong (Hong Kong & Beijing) is the winner of the International Legal Awards 2014 by the Professional Sector

    Network.

  • Top 10 Firms for Trademark Work in Hong Kong

    Ella Cheong (Hong Kong & Beijing) is ranked Tier 1 for Trademark prosecution in Hong Kong by Asia IP in its Annual

    Trademark Survey.

  • Who's Who Legal: Patents 2014

    Ella Cheong is norminated by the clients and peers as one of the world's leading patent lawyers.

  • Trademarks Law Firm of the Year - China

    Ella Cheong (Hong Kong & Beijing) is given the accolade of an InterContinental Finance 2014 Global Award Winner.

  • Trademark Law Firm of the Year - China   &   Trademark Firm of the Year - Hong Kong

    Ella Cheong (Hong Kong & Beijing) received the highest volume of nominations in ACQ Global Awards for these two

    categories.

 

 

Qualification

Ella Cheong, JP

Founder and Chair

Ella Cheong has been involved in intellectual property practice for many years. She is a solicitor in Hong Kong and is on the Roll of Honour of the Law Society of Hong Kong. She founded Ella Cheong (Hong Kong & Beijing) and also another firm in Singapore, at the invitation of the Singapore Government. She regularly gives talks on all aspects of intellectual property in Hong Kong, China and other parts of Asia. She has also authored many articles on intellectual property issues.

 

Ella's IP accomplishments include

  • Hong Kong Law Society - Chairman of the Intellectual Property Committee for many years and on its Roll of Honour
  • Member of the HK Government Patents Steering Committee
  • APAA (Asian Patent Attorneys Association) - President of the Hong Kong Group, and was honoured with the APAA Enduring Award "for engagement, contribution and loyalty" to the Association at its first official launch of such awards
  • AAA (Asian Anti-Counterfeit Association) - Life Founder Member
  • INTA (International Trademark Association) - Member of the Board of Directors, and presented the INTA President’s Award
  • AIPPI – (Association Internationale pour la Protection de la Propriete Industrielle) - Chairman of the Group comprising Independent Members from around the world, representing them on the Council of Presidents and the Executive Committee, received its Award of Merit, and was elected Member of Honour of AIPPI in its Congress in Seoul 2012, being the 1st woman to be so honoured
  • FICPI - Federation Internationale des Conseils en Propriete Industrielle - Council Member, being the first Asian to be accorded this honour, and also now a Member of Honour

Qualifications

  • Admitted as solicitor in Hong Kong, Singapore, UK & Australia
  • Justice of Peace
  • Notary Public