The Pro's Details

Ignite Communications

Years of Experience


Completed Projects on 2Easy


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  • Organization / Company
  • District: Hong Kong Island
  • City: Hong Kong
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  • Public relation
  • Social Media Marketing - Fanpage Creation / Analysis / Marketing
  • Branding Services
Additional Information
  • Founded at Year 2010
  • Language:Cantonese,English
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Ignite is a strategic public relations consultancy based in Hong Kong with affiliates in Beijing, Shanghai and Guangzhou. The consultancy was founded in 2010 by public relations experts with professional education background and experiences across sectors. We adopt a strategic approach to assist our clients to achieve their business goals. As a generalist communications consultancy we cover a wide range of business sectors. However, our main clientele fall into the following categories:
  • Food & Dining
  • Fashion & Jewellery 
  • Art & Entertainment
We provide a range of communications support:
  • Public relations planning
  • Media relations
  • Event management 
  • Cross-marketing 
  • Media planning
  • Social media marketing
  • Branding
  • Graphic design
We follow a strategic nine-step approach to tackle each communications task.  
  • Analyse the situation of the communications task 
  • Analyse the organisation 
  • Identify and analyse the key audiences 
  • Develop clear, specific and measureable objectives 
  • Formulate action and response communications strategies 
  • Develop key messages 
  • Formulate communication tactics  
  • Implement the strategic communications plan  
  • Evaluate the effectiveness of the plan

Our main clientele fall into the following categories:
  • Food & Dining
  • Fashion & Jewellery 
  • Art & Entertainment
Portfolio & Certificate
Portfolio Description
“The  Hong Kong Society for the Protection of Children's 85th Anniversary Gala  Ball was a huge success, thanks to the dedication, hard work and  relentless effort to perfect every detail leading up to the event and on  the
evening by Ms Solee Ngai and her team at Ignite. The  Ignite team managed to produce gala graphics that were distinct, well  suited and memorable.  The Fund Raising Committee of HKSPC would like to  sincerely thank them for their contributions. It would be a pleasure to  collaborate with them again.”

Mrs Angelina Lee, Chair Woman of Fund Raising Committee
The Hong Kong Society of the Protection of Children

“Ignite  Marketing Communications gives tailor-made and attentive  services to MIST like  they are part of our own team. They understand and truly care about us and our  business. I think this is due to the passion that Solee, the Director of Ignite  has for every project; and her commitment to the client to deliver the best.  Ignite has helped us to attain Michelin status within a year of our opening.  That should sum upthe excellence of their service.”

Ms Christabel Tsui, Managing Director

“ENZO is pleased to provide client testimony for services provided by  Ignite. We had the pleasure of working directly with Ms Solee Ngai from March to June 2011, when we launched our new collection in Hong Kong and Macau. Solee and her team demonstrated a professional approach to planning campaign strategies, identification of target audiences, development of key messages,  and execution of communication tactics. They were a reliable partner to ensure our campaign objectives were achieved.”

Ms Flora Wan, Vice President – Marketing

“If I had to sum up my experience with Solee and her team for our opening event, it would simply be the following adjectives: passionate, professional and personal. Small or large, simple or ornate, Solee can do it all and within required deadlines. Thanks again for the memorable service and a great start to our company's success.”

Mr Ian Chandler, SVP Business Development Asia Pacific

“Solee put together a great launch event for our movie which was the talk of town!  Works with a quality team of production.  She's also been a great
strategic PR advisor.”

Mr Derek Ting, Producer, Writer and Actor